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34.4% of this brand’s property data was misaligned with the LLMs.
Bonafide was able to identify misaligned facts and mitigate the impacts by producing LLM-friendly content and orchestrating data to the Generative AI Ecosystem improving.
+37%
Improved alignment between LLMs and hotels.
Inaccurate product data led to inconsistent guest attrition.
We standardized and verified data across AI endpoints.
+24%
Increase in conversions through generative AI referrals.
Bonafide is the AI Alignment platform that helps brands speak AI.
Which travel startups should you know about in 2026? This year, Amadeus is focusing on startups specializing in AI and data that bring clear value to travelers or help strengthen collaboration across the travel industry. Discover the startups selected through the Amadeus Startup Universe and what they tell us about the future of
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The combined PhocusWire-Phocuswright team, which began the process of narrowing down a list of more than 150 travel startups back in July, looks for companies that stand out for their innovation and market
Read moreJoin leaders and AI innovators to explore how generative AI is reshaping the traveler’s journey—from inspiration to conversion—and to define the future of travel together.
July 23, 2026 Learn More